The only respond to would be that the About webpage is there mainly because people assume it being. It’s become a website staple, and when you don’t have one particular, there will likely be a considerable phase of your audience that is certainly postpone by not having the ability to discover it.
In case you have various merchandise or services, issues get somewhat trickier. If a person within your items or products and services accounts for 70% or extra of one's earnings, I recomend sticking with Option #1 and using your homepage real-estate as a landing web site for that key products or services.
SEO copy must notify, entertain, and enlighten readers—but To do that, it should also conform to your requirements serps use to prioritize which content material users see.
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This is when I want to strike ’em Using the brand story. Not the long Variation Which may in good shape on an about website page or service site. We just want to tell them a condensed, quick-hit story of what the model is centered on.
Our intention is to receive folks from arrival to motion as immediately as is possible and in essentially the most linear way feasible. as a way to do that, we want to reduce the quantity of pages included in the customer journey.
Furthermore, Search engine optimization copywriting is shorter; where a web site article could possibly have Virtually a thousand words and phrases, copywriting information can have below 50 % of that.
When people get there in your model-making homepage, we want them to right away recognize The purpose on the small business.
This suggests avoiding jargon and wordiness and only such as what exactly is most suitable to Everything you’re making copy for.
whilst I Individually think leading with reliability is a wonderful strategy, You may also strike it a bit down the road your About website page, like this example from Invoice Widmer:
a totally arbitrary rule of thumb is that you never ever check out your url want the reader to scroll earlier two display screen’s truly worth of info without the need of a possibility to transform.
That said, it still necessary additional. although it’s potent, it’s also too vague if left on it’s own, Which’s why we instantly followed it up with a longer subheader that describes what precisely the company gives.
I’ve utilised this method on a huge selection of websites during the last 10 years, and it can be placed on any company in almost any market.
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